Privacy policy
DATA PRIVACY DECLARATION
1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.
1.2The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Birkholz International GmbH, Albert-Einstein-Ring 46, 14532 Kleinmachnow, Deutschland, Tel.: +49 (30) 81 45 77 8 -19, Fax: +49 (30) 81 45 77 8 -25, E-Mail: service@birkholz-perfumes.com. Der The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 The controller has appointed a data protection officer, who can be contacted as follows: "Sven Birkholz, Albert-Einstein-Ring 46, 14532 Kleinmachnow"
2) Data collection when visiting our website
2.1 When you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called. "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable): in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.
2.2 This website uses cookies for security reasons and to protect the transmission of personal data and other confidential content (e.g. personal data that you have provided to us).B orders or inquiries to the person responsible) an SSL- or SSL-encrypted connection. TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & content delivery network
Shopify
We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider's servers. We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
4) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. In some cases, these cookies are automatically deleted after the browser is closed (so-called "session cookies"), some of these cookies remain on your end device for longer and enable page settings to be saved (so-called "session cookies"). "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser.
Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, pursuant to Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Making contact
5.1 Shopify Inbox
This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
The processing of personal data transmitted via the chat takes place either in accordance with Art. 6 para. 1 lit b GDPR, because it is necessary for the initiation or performance of a contract, or pursuant to Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the effective support of our website visitors.
Your data transmitted in this way will be deleted, subject to conflicting statutory retention periods, once the matter in question has been conclusively clarified.
In addition, for the purpose of creating pseudonymized user profiles, further information may be collected and evaluated with the help of cookies, which, however, does not serve your personal identification and is not merged with other data sets. If this information has a personal reference, it is processed in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.
The setting of cookies can be prevented by appropriate browser settings. However, the functionality of our website may be restricted in this case.
You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
In the case of data transfer to Canada, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
5.2 Judge.me
We use the services of the following provider for evaluation reminders: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
Only on the basis of your explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable other customer data to the provider so that they can contact you by e-mail with an evaluation reminder.
You can revoke your consent to us or the provider at any time with effect for the future.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
In the case of data transfer to the provider location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
5.3 Reviews.io
We use the services of the following provider for evaluation reminders: REVIEWS.io 2020 GmbH, Skalitzer Str. 104, 10997 Berlin, Germany
Only on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your e-mail address and, if applicable other customer data to the provider so that they can contact you with a review reminder by e-mail.
You can revoke your consent to us or the provider at any time with effect for the future.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.4 In the context of establishing contact with us (e.g.B by contact form or e-mail), personal data will be processed exclusively for the purpose of processing and responding to your request and only to the extent necessary for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.
Deletion of your customer account is possible at any time and can be done by sending a message to the above address.g address of the person responsible. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.
7) Use of customer data for direct marketing
7.1Subscribe to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. For the newsletter dispatch we use the so-called Double opt-in procedure, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by activating a verification link sent to the email address provided
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 Omnisend
Our e-mail newsletters are sent via this provider: Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, England
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we process the data you provide when you register for the newsletter in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 para. 1 lit. f GDPR to this provider so that it can send the newsletter on our behalf.
Subject to your express consent in accordance with. Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of the success of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the content of the newsletter. Terminal device information (e.g.B time of access, IP address, browser type and operating system) are collected and analyzed, but not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
In the case of data transfer to the provider location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
7.3 SMS marketing
On our website, you have the option of registering to receive SMS notifications about current offers, promotions and information about orders placed.
Mandatory information for sending SMS notifications is your mobile phone number. The provision of further data is voluntary and is used to address you personally.
For the sending of SMS messages, the so-called. We use a double opt-in procedure to ensure that advertising SMS messages are only sent to you once you have expressly confirmed your consent to receive SMS messages by clicking on a verification link sent to the mobile phone number provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR When you register to send text messages, the date and time of registration are also saved in order to be able to trace any possible misuse of your mobile phone number at a later date. The data collected during registration will be used exclusively for the purpose of advertising by means of SMS messages.
You can unsubscribe from the SMS service at any time by sending a message to the controller named at the beginning, thereby revoking your consent with effect for the future. After you have unsubscribed, your mobile phone number will be deleted from the mailing list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
7.4 Shopping cart reminders by e-mail
If you cancel your purchase with us before completing the order, you have the option of receiving a one-off e-mail reminder of the contents of your virtual shopping cart.
The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be to be able to address you personally. For the mail dispatch we use the so-called Double opt-in procedure, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for sending a shopping cart reminder. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for our e-mail notification service is used strictly for the intended purpose.
You can unsubscribe from the shopping cart reminders at any time by sending a message to the person responsible named at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
8) Data processing for order processing
8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be processed in accordance with Art. 6 para. 1 lit. b GDPR to the commissioned transport company and the commissioned credit institution.
If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when ordering (name, address, e-mail address) in order to inform you within the scope of our legal information obligations in accordance with Art. 6 para. 1 lit. f GDPR. 6 para. 1 lit. c GDPR by suitable means of communication (e.g. by post or e-mail) about upcoming updates within the legally stipulated period. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.
In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.
8.2 DHL Fulfillment
We use the following provider for order fulfillment: DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn, Germany
Name, address and any other personal data will be processed in accordance with Art. 6 para. 1 lit. b GDPR exclusively for the purpose of processing the online order to the provider. Your data will only be passed on if this is actually necessary for processing the order.
8.3 Order Printer Pro
We use the following provider for order processing: FORSBERG+TWO, Tranegårdsvej 74, 2900, Hellerup, Denmark
Name, address and any other personal data will be processed in accordance with Art. 6 para. 1 lit. b GDPR to the provider for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for processing the order. The provider is also used for accounting. For example, the provider processes incoming and outgoing invoices and, if applicable also records our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounts in a semi-automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
8.4 Shopify Order Printer
We use the following provider for order processing: Shopify International Limited, Victoria Buildings, 2. Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Name, address and any other personal data will be processed in accordance with Art. 6 para. 1 lit. b GDPR to the provider for the purpose of processing the online order. Your data will only be passed on if this is actually necessary for processing the order. The provider is also used for accounting. For example, the provider processes incoming and outgoing invoices and, if applicable also records our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounts in a semi-automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
8.5 Forwarding of personal data to shipping service providers
- German Post
We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany
We provide your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or to the provider for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the supplier or the delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- DHL
We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We provide your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or to the provider for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the supplier or the delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
- DHL Express
We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany
We provide your e-mail address and/or telephone number in accordance with Art. 6 para. 1 lit. a GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or to the provider for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we only pass on the name of the recipient and the delivery address to the provider. The data will only be passed on if this is necessary for the delivery of goods. In this case, prior coordination of the delivery date with the supplier or the delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.
8.6 Use of payment service providers (payment services)
- Amazon Pay
One or more online payment methods of the following provider are available on this website: Amazon Payments Europe s.ca, 38 avenue J.F Kennedy, L-1855 Luxembourg
If you select a payment method of the provider for which you pay in advance (such as credit card payment), the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. b GDPR is passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
- Apple Pay
If you choose the "Apple Pay" payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the "Apple Pay" function of your iOS, watchOS or macOS device by charging a payment card deposited with "Apple Pay". Apple Pay uses security features built into the hardware and software of your device to protect your transactions. To release a payment, you must therefore enter a code that you have previously defined and verify it using the "Face ID" or "Touch ID" function on your end device.
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR
Apple retains anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you personally. You can deactivate the option to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and deactivate "Allow payments on Mac".
Further information on data protection for Apple Pay can be found at the following Internet address: https://support.apple.com
- Google Pay
If you choose the payment method "Google Pay" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the "Google Pay" application of your mobile device running at least Android 4.4 ("KitKat") operated mobile device with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. Google Pay).B PayPal). To release a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the source website, which is used to verify that a payment has been made. This transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a unique numerical token. For all transactions via Google Pay, Google only acts as an intermediary for processing the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by debiting the payment method stored with Google Pay.
If personal data is processed during the described transmissions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR
Google reserves the right to collect, store and analyze certain transaction-specific information for each transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description provided by the merchant of the goods or services purchased, photos you attached to the transaction, the name and e-mail address of the seller and buyer, or the name and e-mail address of the seller and buyer. the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 para.1 lit. f GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and functional maintenance of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The terms of use of Google Pay can be found here:
https://payments.google.com
For more information on data protection at Google Pay, please visit the following Internet address:
https://payments.google.com
- Klarna
One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method of the provider for which you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. f GDPR. 6 para. 1 lit. b GDPR is passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
When selecting a payment method for which the provider makes an advance payment (such as invoice or installment purchase or direct debit), you will also be asked to enter certain personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number, telephone number, if applicable) during the order process. data on an alternative means of payment).
In order to safeguard our legitimate interest in determining the solvency of our customers, we process this data in accordance with Art. 6 para. 1 lit. f GDPR to the provider for the purpose of a credit check. On the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.
In addition to internal provider criteria in accordance with Art. 6 para. 1 lit. f GDPR, identity and creditworthiness information from the following credit agencies may also be included:
https://cdn.klarna.com
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain shall continue to be entitled to process your personal data insofar as this is necessary for contractual payment processing.
- Paypal
One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.arl et Cie, S.CA, 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method of the provider for which you make advance payment, the payment data you provide during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. a GDPR. 6 para. 1 lit. b GDPR is passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number, if applicable) during the order process. data on an alternative means of payment).
In order to safeguard our legitimate interest in determining your solvency in such cases, we will process this data in accordance with Art. 6 para. 1 lit. f GDPR to the provider for the purpose of a credit check. On the basis of the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain shall continue to be entitled to process your personal data insofar as this is necessary for contractual payment processing.
- Shopify Payments
One or more online payment methods are available on this website from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method of the provider for which you make an advance payment (such as credit card payment), the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be transmitted to the provider in accordance with Art. 6 para. 1 lit. f GDPR. 6 para. 1 lit. b GDPR is passed on. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.
9) Online marketing
9.1 Google AdSense
This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called Cookies are text files that are stored on your computer and enable your use of the website to be analyzed. In addition, Google AdSense also uses so-called "cookies" to collect information. "Web beacons" (small invisible graphics), which can be used to record, collect and analyze simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA.
Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing described above, in particular the reading of information on the terminal device used via cookies and/or web beacons, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google AdSense will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
Google's privacy policy can be viewed here: https://www.google.de
9.2 AWIN Performance Advertising Network
We participate in the affiliate program of the following provider: AWIN AG, Eichhornstraße 3, 10785 Berlin, Germany
In this context, we have placed links on our website that lead to offers on websites of the provider or third parties ("partner sites").
To measure the success of an affiliate link, the evaluation of orders generated via such a link and the corresponding settlement of commission payments, the provider uses cookies and/or comparable technologies, which are generally set on the partner pages and for which we are not responsible in this respect under data protection law. The provider also regularly processes the IP address and, if applicable, other end device information.
All processing described above, in particular the reading or storage of information on the terminal device you are using, will only take place if you have consented to this in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent. You can revoke your consent at any time with effect for the future by using the cookie consent management options on the partner sites.
10) Web analytics services
10.1 Google Tag Manager
This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a standardized user interface. The Google Tag Manager itself does not store or read any information on user devices. The service also does not carry out any independent data analyses. However, your IP address is transmitted to Google by the Google Tag Manager when you access the page and may be stored there. Also a transmission to servers of Google LLC. This is possible in the USA.
This processing is only carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.2 Microsoft Clarity
This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA
The service uses cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information) to collect and store pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits and interactions with page content (e.g. B text input, scrolling, clicks and mouse-overs). Pseudonymization rules out the possibility of direct personal identification. Your personal data will not be merged with clear data collected in any other way.
All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
10.3 Tracify
This website uses the web analysis service "Tracify" from Tracify GmbH, Agnes-Pockels-Bogen 1, 80992 Munich. With the help of Tracify, certain usage data of site visitors (date and time of access, user agent of the browser) is collected in anonymized form, evaluated and processed in automatic reports. On the one hand, this enables us to continuously optimize our online offering and, on the other hand, helps us to identify and resolve technical problems such as error messages when pages are accessed or search engine problems. Tracify operates via a simple script code without the use of cookies, which means that Tracify does not set cookies on your end device at any time.
The information processed via Tracify is not personally identifiable at any time and therefore does not allow any conclusions to be drawn about your person.
All processing described above, in particular the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this.You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
11) Retargeting/remarketing and conversion tracking
11.1 Meta Pixel with extended data synchronization
Within our online offering, we use the "Meta Pixel" service of the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
When a user clicks on an advertisement placed by us on Facebook or Instagram, "Meta Pixel" is used to add a parameter to the URL of our linked page. This URL parameter is then entered in the user's browser after forwarding by a cookie that our linked page sets itself. In addition, this cookie collects specific customer data such asB the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchase transactions, account logins or registrations (extended data matching). The cookie is then read and enables the data, including specific customer data, to be transmitted to Meta.
We use "Meta Pixel" with extended data synchronization to display our advertisements (so-called. "Ads") on Facebook and/or Instagram more effectively and to ensure that they correspond to the interests of users or have certain characteristics (e.g.B interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Meta (so-called "Custom Audiences").
In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Meta so that an assignment to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com
All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
11.2 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. Without this consent, retargeting technology will not be used during your visit to our website.
You can revoke your consent at any time with effect for the future To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
11.3 Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com
All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com
In order to target users whose data we have received in the context of business or business-like relationships with advertising that is even more relevant to their interests, we use a customer matching function within Google Ads. For this purpose, we transmit one or more files with aggregated customer data (primarily e-mail addresses and telephone numbers) to Google electronically. Google does not gain access to clear data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables the display of personalized advertising across all Google services linked to the respective Google account.
Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR have granted. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com
Googles Datenschutzbestimmungen sind hier einsehbar: https://www.google.de
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12) Page functionalities
12.1 Facebook plugins
Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using the so-called "2-click" or "Shariff" solution.
This integration ensures that no connection to the provider's servers is established when a page of our website containing such plugins is accessed.
Only when you activate the plugins and thus comply with Art. 6 para. 1 lit. a GDPR, your browser establishes a direct connection to the provider's servers. Irrespective of a login to an existing user profile, information about the device you are using (including your IP address), your browser and your page history is transmitted to the provider to a certain extent and may be processed there.
If you are logged into an existing user profile on the provider's social network, information on interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transferred to the provider.
Data can also be transferred to: Meta Platforms Inc., USA
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.2 Youtube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.
If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your account, you must log out before clicking the play button.
All of the aforementioned processing, in particular the setting of cookies for reading information on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. f GDPR. Art. 6 para. 1 lit. a GDPR have granted. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.3 Trusted Shops Trustbadge
Graphic elements of the following provider are integrated on our website to display external customer ratings and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany
When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. Certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.
In the case of an online order with us, further processing may take place.
So, depending on your express consent in accordance with Art. 6 para. 1 lit. a GDPR via the Trustbadge after completing an order, your order information (order total, order number, if applicable) will be sent to us. purchased product) and your e-mail address are transmitted to the provider in encrypted form in order to check an existing registration for the provider's services (in particular the "buyer protection") and, if necessary, to verify the registration. to enable a new registration.
In the event that an existing registration is detected or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) and your e-mail address will be stored on the basis of the contractual agreement with the provider in accordance with Art. 6 para. 1 lit. f GDPR. 6 para. 1 lit. b GDPR and further processed by the latter in order to provide the services (in particular buyer protection).
We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR responsible. The contract on joint responsibility can be viewed here: https://help.etrusted.com
12.4 Google Maps
This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. Using this service will show you our location and make it easier for you to find us.
When you access those subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is collected.B Your IP address) is transmitted to Google servers and stored there; it may also be transmitted to the servers of Google LLC. in the USA. This takes place regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.
The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website cannot be used in this case.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR was obtained. You can revoke your consent at any time with effect for the future. In order to exercise your revocation, please follow the option described above for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.5 Google Web Fonts
This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. Certain browser information, including your IP address, is transmitted to the provider.
Data may also be transmitted to: Google LLC, USA
The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR have given your express consent to this. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.6 Google reCAPTCHA
On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA. The provider uses "Google Fonts", i.e. fonts downloaded from the Internet by Google, for the visual design of the Captcha window. This does not involve the processing of any information other than that already transmitted to Google via the ReCaptcha functionality.
The service checks whether an input is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit and transmits these to the provider's server for evaluation.
The legal basis is our legitimate interest in establishing individual responsibility on the Internet and preventing abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR
We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.
12.7 Microsoft Power BI
We use the "Microsoft Power BI" service from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA, for the internal visualization of business transactions and for user-defined analyses of business processes. If necessary, personal customer data can be the subject of visualization and analysis processes and prepared by Microsoft BI for this purpose. In this case, Microsoft processes personal data as a processor bound by instructions in accordance with Art. 28 GDPR and has made a contractual commitment to us to protect this data in accordance with the legal requirements.
For this purpose, Microsoft uses state-of-the-art encryption methods and ensures that data processing procedures are carried out exclusively in data centers within the EU.
13) Tools and other
13.1 Cookie consent tool
This website uses a so-called cookie consent tool to obtain effective user consent for cookies and cookie-based applications that require consent. "Cookie consent tool" The "Cookie Consent Tool" is displayed to users in the form of an interactive user interface when they access a page, where they can give their consent for certain cookies and/or cookie-based applications by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's end device if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.
Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
If necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.
13.2 Judge.me
We use the services of the following provider to verify and publish customer reviews: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
If you submit a review on our website, your first and last name, your email address, order date and number as well as name and international references (GTIN/ISDNF) are collected, transmitted to the provider and evaluated there in order to decide on the legitimacy of a customer review for a specific order. These processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in ensuring the authenticity of customer reviews by ensuring transaction-relatedness and preventing review abuse. Once the evaluation has been checked and approved, the data is deleted by the provider.
In the case of data transfer to the provider location, an adequate level of data protection is guaranteed by an adequacy decision of the European Commission.
14) Rights of the data subject
14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective exercise requirements:
- Right to information pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
14.2 RIGHT OF OBJECTION
if we process your personal data in the context of a legitimate interest assessment on the basis of our legitimate interest, YOU HAVE THE RIGHT TO OBJECT, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, AT ANY TIME TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL TERMINATE THE PROCESSING OF THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.
If your personal data is processed by us for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
if you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.
15) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if relevant - additionally by the respective statutory retention period (e.g. retention period for the processing of personal data).B retention periods under commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned will be stored until you withdraw your consent.
Are there any statutory retention periods for data collected in the context of legal transactions or obligations similar to legal transactions on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.
When processing personal data on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR exercise.
Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.